Our Team
We are a team of seasoned consultants, motivated by the desire to help our clients achieve meaningful and enduring levels of success. We are recognized not only for our expertise but also for our ability to think creatively and collaborate seamlessly.
Our Core Team:
Reuben Danzing
Founder and Managing Director
Reuben is the founder and Managing Director of FutureSet Strategy LLC. As a senior-level strategist and former CPA with over 25 years of experience, he has established a strong track record of designing strategies and business intelligence solutions that have helped a wide range of organizations adapt to new competitive challenges and grow. His focus is on bridging the strategy and financial worlds – i.e. connecting the qualitative with the quantitative – in a way that yields creative, yet fact-based and practical, solutions.
Before founding FutureSet, Reuben was the Lead Strategist at Dell Professional Services (formerly Plural Inc.) in New York, where he helped build and lead the firm’s Strategic Services practice. Reuben was also a Manager at Ernst & Young’s Management Consulting Division, where he led and supported global projects around strategy development and performance measurement, co-authoring the firm’s Performance Measurement methodology.
Reuben has a Masters in Public and Private Management from the Yale University School of Management and a Bachelor of Science from the University of Virginia.
Walter Callender
Lead Strategist
Walter was the founder and managing partner of C Squared Strategy with 20 years of strategic consulting, technical implementation and management skills. He has extensive experience developing solutions with measurable bottom line impact in Financial Services, Media and Telecommunications and Technology companies and startups. Working with both Fortune 100 and venture backed companies, his previous clients included Asset International, AT&T, Institutional Investor, Charles River Ventures, and PriceWaterhouseCoopers. Walter has an MBA from Columbia and an AB from Dartmouth.
Alain Hanash
Tech Strategist
Technology has become fundamental to any company’s strategy. It can also be a source of great expense. With nearly 30 years of experience with a wide and evolving range of technologies, Alain brings a well-honed perspective on how and where technology can smartly be applied for strategic benefit. This benefit can take such forms as creating new ways/ channels to engage customers, enabling new offerings, increasing cycle times, or lowering costs.
Alain is also a serial entrepreneur, having founded one of the earliest Cloud and SaaS providers and pioneered real-time language translation in messaging apps. He also founded HoverPin, an innovative geo-based local discovery app that incorporates Artificial Intelligence as well as Voice and ChatBot interactive technologies. He has appeared on/in CNNfn, ABC News, The Wall Street Journal, and the Washington Post.
Ana Hurtado
Senior Data Architect
Data is among a company’s most valued assets, as it is essential to understanding performance and making decisions. If data is not properly structured, accurate, and/or accessible, a company will be severely hamstrung in its ability to manage and grow. Ana is a master data architect with more than 25 years of experience in building strong and robust data platforms that support companies’ transactional and strategic demands. She has worked with a wide range of technologies and applied them to both simple and highly complex needs.